Local Search And Mobile Search Is Fast Morphing Into a Web 3.0 Online Marketing “Perfect Storm”

As we all settle and get our sea legs back in the new, Web 2.0 online marketing environment, those of us who will thrive I suspect are the firms who are already keeping a sharp eye on the horizon for the sea change that will be Web 3.0. For the small business or large firm that is already coming to terms with the burgeoning traffic that is streaming through their doors – whether the doors lead to their website or their ‘bricks-and-mortar’ retail establishment – adopting and adapting to Web 2.0 has meant they have come to terms with and embraced the emergence of their customers’ or clientele’s radically enhanced local search and mobile search capabilities. Increasingly techno-savvy patrons want to be able to send the key words for what it is they are looking for out to the world-wide Web and be directed to the products and services that are conveniently available to them where they are, wherever that is in the world – whether that is right down the block they live on in Leeds, in downtown London, or across the world in Lebanon or Kuala Lampour.

When Google CEO, Eric Schmidt sat down with CNBC’s Maria Bartiromo recently, he extolled the virtues of being able to pull out his handheld mobile, key “in Starbukcs” and immediately have Google Maps directions to the nearest outlet where he could purchase a cup of Starbuck’s finest. As Nokia, Apple, RIM and other leaders in handheld technologies come out with mobile phones and hand helds that are functioning ever more similarly to a cumbersome laptop – and as Google, Amazon and Microsoft work away at getting the files and data we currently store on our hard drives lodged in the ethernet through “cloud computing” (where programs and the data will be stored far off-site on vast data and server farms instead of on our actual computers) – the ability of end users to creatively use technology to access the best, most innovative and locally convenient services and products will be almost incomprehensibly enhanced. This is Web 3.O . . . and this is what the most forward thinking Web 2.0 online marketing aficionados are already trying to figure out how to tap into.

The Spring 2008 edition of tq Magazine, a review of IT strategies for business produced by The Globe and Mail, Canada’s leading newspaper daily, observes that even amongst those of us who will not admit it, “geek envy” still flourishes. Whereas the allure and status of having a mobile phone has waned as economies in Europe, North America and elsewhere approach near 100% coverage and everyone seems to carry or have access to mobile technology- even 11-year olds, who carry a pay-as-you-go to keep in touch with parents and friends – having the latest mobile search screens, video components, media players and so forth on our web-adapted mobile ‘phone’ has not. It is not only large businesses at the cutting edge of technology’s latest trends but small businesses and mid-size firms that are recognizing they will have to prepare themselves for an ever larger slice of their revenue originating in digital search, and that the digital search itself is evermore apt to be premised on local search terms and key words, while being keyed in from a mobile source.

Currently, Google accounts for about 85% of all searches in the UK, and 1 in 7 of these searches is on Google’s UK search page. When one breaks that down further and includes locale specific terms that are typed in – ‘Bristol camera shop’, ‘Devon cottage rental’ etc. – the percentage of local searches soars. With Google Maps and Yahoo! Maps pinpointing where to find local wares and services, the potential for revenue growth should makes the case for ensuring one’s business site and establishment are findable by the search engine giants a top Web 2.0 business priority. As Web 3.0 technologies emerge, combining current technologies with “cloud computing” capability and every mobile phone’s capacity to have its location precisely detailed through the built in GPS technology that already exists, the move from staid old laptops and redundant desktops to hand-held, text and audio-capable computing and search ready mobiles becomes inevitable.

“Today’s mobile is not your father’s phone,” tq Magazine notes. It concludes, and rightly so it seems, that with mobiles fast “morphing into a computer with telephony features”, Web 3.0 will not only be about the availability of democratized information – whether for entertainment, shopping or business – but will be “about all that, anywhere, where mobility and connectivity converge with our lifestyles.” As technologies, mobility and lifestyles collide and merge into the perfect storm that will be Web 3.0 – and they will – it is those small businesses and large businesses that have gotten their sea legs in Web 2.0 and are already unfurling their sails to catch the renewed prevailing winds of Web 3.0’s technological change that will be propelled forward. Now is the time where large and small businesses want to ensure that their websites and online domains are up and running, optimized to take their business forward as Web 3.0 picks up strength. Otherwise, stay in port. . . .

Ashley Bedroom Furniture and Buying Furniture Online

Ashley bedroom furniture is some of the most sought after on the planet. The Ashley Furniture Company was founded on New Year’s Day, 1945 and has since become North America’s top selling furniture brand. The designers and furniture manufacturers at Ashley possess more than just skills needed to make solid, durable furniture; they know that consumers want high degrees of quality, innovative style, a huge selection and excellent customer service all thrown in the mix as well. And of course, that’s what all 6 nationwide Ashley furniture outlets deliver.

Ashley bedroom furniture is the product of a four-tiered business model that has made the Company thrive in all economic conditions, for more than six decades now. At Ashley Furniture, the emphasis is placed upon providing distinct, coordinated product lines that allow consumers to select from various combinations of elegant, lasting furniture for dining rooms, bedrooms, living rooms and more. Meticulous care is given to every detail for matching the materials, finishes and design standards flawlessly.

You’ll find their furniture irresistibly beautiful, and impressively priced for big savings, especially when you’re buying furniture online. As nice as it is the visit a brick-and-mortar their furniture outlet, you’ll find more Ashley products available for your consideration on the Internet. Further, when you visit an online outlet, you’re going to get better pricing, the same superior customer service – and instant access to products from various other world leading furniture designers and manufacturers as well.

The Ashley Furniture Company makes no bones about the fact that they want to be “The Best Furniture Company” on the planet. They have a distinguished past and continue to forge into the future putting comprehensive customer satisfaction first. Ashley is a proud company that remains sincerely excited to make optimal-quality furnishings for people all over the world. Ashley and every Ashley outlet also cares deeply about the environment. Every effort in every phase of operations is performed with attentive focus to recycling, reusing and replenishing all available natural materials.

Ashley bedroom furniture selections:

• Youth and adult bedroom sets;
• Chairs and ottomans;
• Lamps and rugs;
• Desks and office chairs;
• Mattresses and bedding sets;
• Bunk beds;
• Chests and armoires;
• Dressers and mirrors;
• Bedroom furniture accessories;
• And more!

Never underestimate the power, efficiency and convenience of the Internet to allow you to select from the finest Ashley bedroom furniture available anywhere at any prices. In your personal virtual Ashley outlet, you’ll be able to conveniently deal with all aspects of shopping, purchasing and setting up delivery. Take your time and enjoy a pleasant, money-saving and very safe online purchasing experience.

North Face

It seems like I can’t go anywhere today without seeing a North Face jacket. It’s almost as though it goes hand in hand with a Starbucks latte. From a company founded by two hiking enthusiasts, The North Face has grown into a corporation that proudly supplies 2 jackets in every American household. I actually made that figure up but I’d be willing to bet it’s not far off. Regardless of their popularity, The North Face brands themselves well as an established retailer competing in a massive marketplace.

Waterproof jackets have been in production for decades but there is something about a North Face jacket that distinguishes it from the competition on a crowded clothing rack. A North Face jacket combines style with functionality. Teaming up with award winning companies such as GORE-TEX and PolarTec, North Face jackets are constructed from quality materials will keep you protected under harsh conditions. North Face has also been a pioneer in wilderness chic clothing. North Face recognizes that consumers want fashionable, functional clothing for active lifestyles. A North Face jacket will provide both as well as predict Lottery numbers, just reference the manufacture ID on the inside tag and derive your own combination. Please note that these are not necessarily winning numbers.

The North Face Denali jacket is by far the best selling fleece jacket from the The North Face collection. The Denali jacket functions perfectly as an insulating layer under a waterproof shell for outdoor activities like hiking and skiing. You can also wear a North Face Denali fleece as an outer layer to block light rain and snow. The signature nylon shoulder patches help to resist abrasion caused by backpacks and anything else you carry on your shoulders. The style of the Denali is eye catching but the functionality is the binding principle that inspires existing owners to buy 3 for friends.

But a North Face jacket isn’t cheap. Given the quality of construction and the notable materials, it also comes with a solid price tag. North Face understands that not everyone is ready to forgo a week of groceries to own a jacket. There is a better solution than waiting patiently for an end-of-the-season sale! A North Face Outlet store will help you to experience a North Face jacket with less of a dent in your bank account. A North Face Outlet is stocked with popular styles that need a good home. Swing by one of the multiple North Face Outlet locations and experience things for yourself. If you aren’t located by any physical locations, hop online to your favorite outdoor retailer and have a North Face Denali shipped to your door step. It’s worth it.