Music Marketing: How To Market a Band Without Being Boring

It kinda sucks, and I’ve even been guilty of this sin as well, but when most musicians and music business “experts” discuss how to market a band, they tend to turn into corporate slinging business monsters. I’m sure you’ve heard it before – and probably more than once or twice from me – you’ve got to treat your music like a business. It’s the only way you’ll find any success in the incredibly competitive music industry.

The bottom line is that although this can sometimes take the fun out of being a musician, it’s 100% bang-on true. But… the good news is the methods you use to market your music don’t necessarily have to be boring and they’re certainly not difficult to put into action.

Event Listings: I Read The News Today… Oh Boy!

A great way to get the word out on your music is to pick up a paper or flip through a magazine and inside you’ll generally find little blurbs on events happening locally and even internationally. All newspapers and magazines have these buried in their wall of pages somewhere. You might think no one takes the time to read these but you couldn’t be more wrong.

These little tidbits of news are read by a ton of folks every day. In fact in our “news thirsty” fast paced lives we tend to read these little easy to digest “short takes” more often than those full page articles.

The point is, even though music reviews and featured stories in prominent media are a huge blessing for your music business career and there’s no doubt you should be trying to get your music covered in them as often as you can, don’t make the mistake of overlooking the “little blurbs” you find in newspapers and magazines.

Gossip columns, industry updates, local scene events and many other “smaller” bits of coverage in these media outlets are often overlooked by most bands and music industry marketers. Plus, these sections are often used to fill gaps in magazines and newspapers so if your event is handy for an editor to simply plug in to “fill space”, you might get your band some free press coverage.

It’s important to at least try to take advantage of these lesser known news coverage avenues and score your band some valuable ink. Remember, you never know who’ll be reading.

Be Newsworthy: Find Ways To Spin Your Stories Into Newsworthy Editorials

Now picture this. You submit a press release on how you and your band found yourselves stranded on the side of the road with a flat tire, ended up being picked up by a school bus full of young-blood new generation type hippies, which then turned out to be the campaign bus for the Green Party, and somehow you ended up playing a full set for their campaign rally…

Do you think this might be the kind of news that’ll catch the attention of a radio station or a music magazine editor? Heck I know I’d bite.

The point is this stuff happens! Not often… but we all know things like this DO happen sometimes. And just how you choose to get the news out is what makes the difference in whether or not your music marketing ends up working for you, or taking a nose dive into the editor’s waste bin.

It’s simply a matter of taking those mundane every day events that happen and finding an interesting twist that’ll help to make them newsworthy. Be on the lookout for a fresh new spin on events that happen to your band and slam ’em home to the media as often as you can. Any one of those awful things that can and DO happen to bands in the course of a music career can be spun and twisted into a positive newsworthy story. It’s all about creativity my friend. And I’m willing to bet you’ve got a ton of that to go around.

All things considered, knowing exactly what to and what NOT to include in your online band marketing and musician list building efforts is essential to your press release success. For instance knowing NOT to approach fans and media with lame ass press releases announcing your latest album and understanding that simply telling fans where to buy your latest album with no mention of how they can connect with you on a deeper level, rarely achieves the results you’d hope for.

Music Festivals: Hijack Your Local/National Music Festivals. Throw Your Own Party

There isn’t a band I’ve met who wouldn’t want to score a spot in one of the big festivals. I’m willing to bet you’re one of them. Whether it be a performance on the local indie band music fest or any one of the big ones like South by South West or North by North East… all musicians want in.

And who can blame you?

What better way comes to mind on how to market a band than instant media exposure in front of thousands – potentially hundreds of thousands – of open minded music fans. Good times my friend… good times.

But even if you don’t manage to squeeze your band onto one of the limited performance slots with the other 400-500 bands, you can still leverage some of that festival spotlight exposure with a little creativity and fair sized brass balls.

See knowing how to market a band isn’t ALL just about business.

I mentioned earlier that we music industry marketing types tend to look at things from a corporate business angle when it comes to making money with your music, but the truth is that music marketing can be a lot of fun too. What I’m getting at is that without a doubt, hands down, the most fun thing you can do as a musician… is perform. To get your butt up on a stage and do your thing.

So why not go with that and hijack a bit of the spotlight from that music festival.

Organize your own “Unofficial (Insert Music Festival Name Here) Festival Party”. You can potentially attract thousands of music hungry fans ready and willing to check out almost anything unique and original that’s going on in the area of your sub-featured music festival and all you have to do is let them know where they can find you.

Create a bunch of flyers, get on that guerrilla marketing machine, name your event the “Unofficial (Insert Music Festival Name Here) Festival Party” and hand out your promotions to anyone you find floating around the main event.

Make sure you include all your contact information including website, email, Facebook, Twitter, and Instagram info on all flyers, and at the very least you should be able to drum up some additional attention from at least a few new music fans.

Organize and handle this effectively and you could potentially fill the “Unofficial Music Festival Party” venue you’ve locked down for your event. It’s this kind of inventive music marketing thinking that separates good bands from great ones.

Buy Cost Friendly Discount Bedroom Sets Online

As if the last economic recession wasn’t disastrous enough, the recent austerity measures have weakened the purchasing power of the buyers even further. With the imposition of unjust taxes, erratic war spending, and to top it all, unrestrained printing of currency notes; the value of dollar within the country is falling by the day. As a result of this, a lot of people are affected, making retailers offering consumer goods become a lot more careful about the combination of price and quality they offer. Unfortunately, the untamed rise in the maintenance expenses liable on physical retailers, they are usually left with no other option but to add a part of their overheads to the products they have to offer in order to maintain a decent profit margin.

As you would agree now, when we buy anything from a notable physical outlet, besides paying the cost of what we buy, we also pay for their overheads such as space rentals, power bills, employee wages and the like. Hence, when it comes to items requiring substantial investments such as bedroom sets, instead of going for one of the ridiculously high-priced sets offered at physical outlets, you should try to find discount bedroom sets in the online market. Although you may find local outlets offering great deals on top of the line options such as North Shore bedroom furniture sets, and the like, the value for money promised by online sellers is never comparable to that promised by physical outlets.

Now, the emphasis is on buying discount bedroom sets from an online seller is because of the fact that the prices of pretty much every consumer good is lower in the online market than that being asked for in local markets. Since physical outlets are always burdened with huge overheads such as rental payments, power bills, staff salaries, and the like, they are never able to offer the kind of value for money you may expect from online retailers. In addition to this, by buying the required online, you can easily explore an endless array of options from the comfort of your home. No matter whether you need a premium option such as North Shore bedroom set or a simple double bed, all you need to get a suitable set delivered right next to your door is a web search engine.

However, in order to ensure the authenticity of the sellers offering suitable discount bedroom sets, you need to check the reviews the chosen sellers have received from their previous customers.

Getting the Best From Sauder Furniture Outlet

Sauder furniture outlet, a renowned named in world of furniture, aims to provide best quality furniture at reasonable prices. With quality and design as its basic standards, it occupies a most distinguished place in the furniture industry. Since its inception in 1934, it has been catering to the needs of its customers for about 76 years.

Back in 1934, Erie Sauder started this business on a very small scale behind his home in Ohio. Then gradually he started making products. Passing through the various milestones of his journey, in 1953 he got patent to produce ready to assemble furniture pieces. As the idea of ready to assemble furniture was Sauder’s own, so Sauder was the first ever company to get this patent. With the clear vision of this idea, Sauder eventually became the market leader of ready to assemble furniture.

The secret behind the success of Sauder lies in his dedication. Today, Sauder is among the top five manufactures of furniture in US, which obviously is just because of its dedication to quality.

As buying furniture is a heavy and long lasting investment, so choosing style for your furniture is a matter of concern. Whether you want to incorporate contemporary look or want to go for classical look for your house, you can find what you need exactly at Sauder furniture outlet. Sauder’s outlet takes pride in offering furniture in a plethora of designs and styles.

Basically Sauder furniture is creating master pieces in categories of bed room furniture, living room furniture and home office furniture. In all of these three categories, Sauder furniture outlet is offering marvellous designs and styles, with a variety of finishes. Some of their popular items are video cabinets, TV stands, DVD cabinets, beds, and armoires etc.

Along with its quality and elegance, Sauder has tried hard to make its products accessible to everyone through an extensive distribution network. Throughout the North America, innumerable retailers, whether they are mass merchandisers or independent furniture stores, carry Sauder’s product line. Besides these brick and mortar stores, there are a number of online retailers who are offering Sauder’s products. With all the information provided online you can place your order, and the product will be shipped to your place within a short span of time.

With so much variety and designs, furniture from the house of Sauder furniture outlet will bless you with an unforgettable experience and magical aura in your house.