The Ethical Way to Build a $100 an Hour Online Business (Fast, Fun and Almost Free)

I’m going to start this off with a BOLD promise. And one that, if you’ve struggled to succeed as an online entrepreneur, I don’t expect you to believe.

But that doesn’t make the statement untrue… and if you do your due diligence, you’ll soon see that the promise is 100% true.

Fact: Just about everyone reading this right now CAN earn $100 an hour working from home. It’s not magic. And it’s not necessarily easy. But if you are doing what you truly LOVE and have a strong sense of passion and purpose about your work, it will be the most exciting entrepreneurial journey you’ve ever started… hands down.

The $100 an hour secret is THIS:

There is only ONE contingent of online professionals who do this work full time who have an average hourly income of over $100 her hour.

Some statistics (including those recently published by major news outlets like the NY Times, CNN and others) actually report that the number is higher and goes UP based on the level of specialization you can offer. ($160-$300 +)

The industry is COACHING, consulting and personal services that involve real interaction… often done by email, Skype, small group environments and occasionally (but not necessary) face to face appointments.

Consider this:

If you can find ONE thing to specialize in, and can teach, train and mentor others who want to acquire the very same skill, you can literally write your own income, and you DON’T need to work exceptionally hard to make it happen.

For example – I recently worked with a client who does past life psychic readings over the phone, and in person “regression” readings in her office where appropriate. (most of her business is done over the phone)

Her rate is well north of $200 per hour… and she gets it with ease. (who knew past lives could be so profitable..:-)

She often earns $1000 per hour doing GROUP sessions of 10 people or more in a webinar setting… and while charging less than 50% of her regular rate.

Think this is a rare exception? Think again!

According to the most widely read independent personal service and coaching institutions, the average coach who earns over 6 figures a year ONLY has 5.5 regular clients.

The HIGHEST earning coaches do business and entrepreneurial consulting… many commanding well north of $300 per hour.

I can tell you from first hand experience, you won’t find many affiliates, informational marketers or even online “gurus” who earn that kind of money on average… week over week, and if you have REAL and genuine gifts in what you love, the sky is the limit.

The key is simple.

Start with your passion.

Choose to focus on CONTRIBUTION over cash. And progress over profit.

Be creative and make it about the MATH more than the marketing.

Find a small group of people who will pay you small fees that collectively add up to your target income goal per hour… and then put them all into the same “space” together. (a webinar, a telesememinar, a conference call or if geographically possible, in the same physical space)

When you’ve built up some experience, and some real clients who will sing your praises… you will be amazed at how many people will pay you what you are TRULY worth and how much fun you’ll have doing what you LOVE for a living as well!

Online Article Placement – A Critical Component of Integrated Marketing

Just as in traditional print media, articles placed online beat ads for building credibility and sales by nearly two-thirds, and help to get (and keep) your website at the top of search engines’ results. Online, this means that natural or organic placements beat pay-per-click advertisements or sponsored links listed on the right side of a search engine results page.

Why is this important to know? It shows evidence that online articles are a critical component to your integrated marketing plan.

You can use articles to help you raise your site’s profile in several ways:

Content is King. Make sure your articles – and your website – are filled with keyword-rich content that people searching for would enter into the search engines. While you may sell colorful widgets, you may want to use content that features the words someone might type into Google, for instance.

Update Articles Frequently. Add new articles or blog posts as frequently as you can. Experts suggest updating some aspect of your website weekly, and the easiest way to do that is to add an article. I post additional articles regarding client news and other tidbits. You might use white papers, short articles, or lists/tips as ways to convey helpful information about your area of expertise. It’s more a matter of providing information rather than pitching a sale, so go heavy on the benefits to your potential and existing clients.

Get traditional ink. Your article should appear in a magazine or journal relevant to your industry. Most likely, that magazine has an online version, and your article will appear online. Submit a query letter (a letter of introduction with a pitch on the article topic) or the article itself to the editor listed on the publication’s website. Shoot for magazines that rank high among search engines (the ones that appear on the first page of your search) for maximum exposure, and be sure your article is laced with keywords.

Key in on “About the Author.” In many instances, you will have an opportunity to put a little blurb about yourself and your company at the bottom of your magazine article, plus a link back to your website. Take full advantage of this valuable free promotional space and write a strong blurb that shows you as the expert in your field.

Publish Ink, Then Web. Once the article is published in the magazine, put it on your website to give search engines something to find of current interest. I say “after” because must print publications want First North American Rights, meaning they want it to be exclusively theirs first. After it runs, you can pitch the reprint to other publications. Be sure to get well-produced reprints from the publisher and a PDF for your promotional efforts, too.

Many Online Outlets. There are thousands of e-zines looking for content, and your article may be just what they are looking for to inform their readers. It takes a little digging, but every e-zine has a publisher with an e-mail address and article guidelines. All you have to do is come up with a match. Here is an example of one of many directories of e-zines accepting articles. While in most cases there’s no direct compensation, the free publicity is priceless.

Use Media Releases. If your article doesn’t get picked up by a major magazine, don’t despair. Send out a general media release about the article with a link to the article on your website.

Make it a Product. As many of you know, I believe that creating an income stream from information products is a valid use of time and effort. If you have an article, white paper, or a collection, consider making a product that website visitors can buy for a nominal price. We’ll talk more about this in a future issue.

Integrated Marketing. If you’re in to pay-per-click ads, integrate a pitch in an ad, and test it.

Cross-pollinating online and traditional “off-line” marketing tools will eventually have greater impact than using one method exclusively. That’s why it’s called integrated marketing.

Bargain Shopping Advice

First of all when you want to go shopping, do some research on the internet. If you know which stores you are planning on going to you can always find some coupons online. Signing up for the stores newsletters is always a great way to get coupons, but just browsing on the internet can also turn up great results. It is advisable to find printable coupons that you can take with you to the mall, but there are some instances where you could just show the store attendant the coupon on your phone. There are numerous app’s now that are designed to find coupons easily, if you have a smartphone this can really be a convenient option.

Another great way to save is to check online beforehand and see which of the stores are having sales. You can then go to these stores first and thus get more for your money to begin with. Most malls also have printable maps available, which you can use to plan out your route through the centre. This is especially handy in the case of outlet malls that can stretch out over miles. If you plan in this way ahead of time, you will spare yourself major frustration having to backtrack, still visit all the stores you were aiming to visit and get the savings you intended. You can find current sales and savings clubs easily on the official outlet mall websites.

When you arrive at the stores, you will notice if you haven’t already, that they always have very attractive displays in the windows and right when you enter the door that are hard to walk past. Resist the temptation to linger, however, and walk straight through to the back of the store. The clothes at the front of the store are rarely the ones on sale, they are the new arrivals, the store just got them and they want these items to catch your eye, but they will no doubt be the highest-priced items in the store (even though outlet stores will always show a deep discount from the MSRP on the tag).

It is a good idea to shop opposite seasons if you can. Get your winter gear at the end of winter and your summer attire at the end of summer. Shopping like this is hard for most because who doesn’t love to roll out in their new gear the very next day? However, if you can stick to your guns, this can be a massive money-saver. Some people also might not like this way of shopping because they like to follow the latest trends, but keep in mind that the normal population doesn’t rotate their entire wardrobe every season and especially in the case of some basics, you can always incorporate them into new looks. Another solution is getting spring fashion in summer and fall fashion in winter, which usually aren’t that different.

One last bit of advice is to wait if you can or look around for similar items at other stores if the price of something you fell in love with is really just to high. We all find ourselves completely head over heels for something from time to time, but by Murphy’s law that item is always the very pricey one in the window or on the front display. If you come to a mall frequently, consider waiting a week to three. More often than not you will be able to get that very item for half the price if you have the ability to wait. For outlet mall shoppers this is often not the case (think Allen Outlet Mall – almost 30 miles north of Dallas), so your best bet will be to keep shopping around and look for something similar, because many stores carry almost identical items every season. If you really can’t find anything, go back at the end of the day and get it if you really still want to.