Targeted Traffic is the Life-Blood of Your Online Business

Starting a new Business

Let’s look at a few possible businesses that you might start. They have the advantage of not requiring too much investment and you can get them by following the steps that we suggest. These are businesses that are in everyones range,with a minimum of capital and no particular need for business experience if you just follow the tips we give you.

These are tried and tested techniques. But lets get down to business right away and take a closer look at our suggestions:

MAIL-ORDER SELLING

Definition

Mail order selling, as its name indicates selling articles without the consumer being present. This means that the customer will buy his purchases fron your catalogue. You know most ot the major names in the mail-order selling field, for example, AMWAY, etc. AMWAY handles hundreds of thousands of orders every day and accounts for a very significant part of the North American retail market.

Such companies have the best market positioning in North America and in our opinion, it is currently impossible for a new company to pose any serious competition to them. Nevertheless, on a much more limited scalethere are still many things you can sell.

The financial outcome is highly promising, and the risks are limited in the sense that once you have done the necessary calculations, the investment might turn out to be surprisingly low. For between two and six thousand dollars, in your own home and in your spare time, you can start a business activity which could turn out to be extremely lucrative.

How to get started?

The first question you should ask yourself is: what shall I sell? There are several possibilities: Either look for new products in order to ensure you a degree of exclusivity which will allow you to break into the market quickly and to make a lot of customers, Or sell craft products.

Example: garden centre and farm shop products

Affiliate marketing of any craft products are on the rise and have been for several years now (link generic)

How to sell?

As with mail order there are many possibilities: First of all, whatever advertising you place in newspapers should be relatively limited to begin with. Use direct mailing to start with, buying a list of addresses. Or use door to door mailing. This is not advisable at the beginning, given the very low percentage of returns (approximately) two or three per thousand.

Advertising

For your advertising, you will need a clear suggestive ad.

If you are selling Hi-Fi equipment, do not say, a stereo with good musical quality, but rather, True Hi-Fi! Perfect audio quality! You really have to make people feel like listening to your stereo. The hardest thing, while you are trying to remain as truthful as possible, is to use advertising to help people get away from everyday reality.

Take a look at advertising on billboards or in newspapers they all suggest escape, and lots of them have very vivid images. To achieve this, your text must above all emphasize the essential advantages for the customer. Emphasize why it is in his interest to buy your product. As a result, when you are placing your ads, it is a good idea to use the services of an advertising professional. This is someone who will help you write your text, even your whole package.

It will cast you a bit more, but it will bring you far greater returns. And in this way, you will be able to pay his consultation fee very quickly. Begin with the classified, as we suggested for the Mail Order business. For mail order selling, the best advertising outlets are T.V. magazines from your local dallies and weeklies. It all depends on the kind of articles you wish to sell.

The ideal, in fact, would be to buy a magazine which contains ads of this kind. Take a look at the ads you find there and ask for background material. These will point you on the right path. Do this especially with people who place repeated ads since you can-not expect your business to get under way on the basis of one large ad that appears only once. On the contrary, this is more likely to be the last hurrah of a business that is in danger of going under.

Direct advertising.

In order to reach the consumer directly in his home, given that you do not possess any files to begin with, your only possibility is to rent a list of addresses. To do this, as we have already indicated in the case of the Mail Order business, you can use the services of specialized address brokers that you will find in the local yellow pages under the heading, Direct Advertising.

This is the best best method. Then you can do follow-up on your client file, the important thing is to make sure that your clientele is faithful because a customer should represent several orders, and it is thus very important to follow-up a few times a year. In order to do this, you have several ways of keeping up your files.

Keeping your list on computer is the best solution to storage of customer lists and account for Tax purposes. Computers are becoming less of an expense now, but as your business grows the cost of better software for your computer will be needed, this you should bare in mind.

Documentation

This must of course be related to your offer. At the beginning, it would be in your interest to specialize. Do not offer too many different products, so as to avoid building up a large amount of stock, causing you difficulty with regard to shipping orders.

Your documentation can be in black and white, later you will need to issue your catalogues in colour. Four colour printing is a far more expensive process that you will only be affordable when you have a much more solid base, at the end of about six months to a year.

This documentation must be clear, precise, detailed and well presented, without promising the moon! Otherwise, you will fall foul of the federal legislation relating to misleading advertising. It must be attractive, while remaining true. This means that it is in your interest to check existing examples of other such material.